CZAR Fragrances is pleased to announce its selection as a finalist in the 2024 Beautyworld competition, held in Dubai, which is considered one of the most prestigious perfume competitions in the world. This achievement is a testament to the company’s efforts in delivering innovative, high-quality products to both local and global markets, positioning it at the forefront of the perfume industry in the region.

The fragrance “Gardenia”, designed by world-renowned perfumer Nathalie Feisthauer, was selected as one of the top perfumes in the Niche Perfumes category, from over 500 participating products in the competition. Ahmed Salah Al Heid, Vice CEO of CZAR Fragrances, stated: “Reaching the finals in such a prestigious competition is not only a recognition of the excellence of our products, but also a testament to the strength of the company’s strategy to develop unique perfumes that can compete with the world’s leading brands.”

Al Heid added: “We believe this achievement is just the beginning of our journey toward realizing our 2029 vision, which aims to target international markets by offering our luxurious perfumes to connoisseurs while preserving our Kuwaiti roots and identity.”

We are proud to be the first Kuwaiti company to reach this global level in the competition, and we look forward to achieving even more successes in the future. This achievement comes as part of CZAR Fragrances’ commitment to unique innovation in the perfume field through collaborations with top global perfumers, including Antoine Lie and Olivier Cresp.