Makeup trends today are emerging rapidly from TikTok, making it hard to keep up. However, we can still prepare for what’s ahead. One of the best parts of new seasons and years is the opportunity to experiment with fresh makeup and hair techniques. Based on insights from the beauty experts at Dashe Beauty, we’ll explore the nuances of current trends and predict the makeup looks that will dominate in 2025.

Velvet skin makeup paired with natural thin eyebrows

In the ‘90s, slightly thinner brows were all the rage, and now they’re making a comeback. But don’t worry — we’re not talking about the ultra-thin Pamela Anderson or *Friends* style brows. This is a more modern take on the ‘90s brow, flatter and shaped naturally, compared to the thinner, sharper brows we’ve seen in recent years.

We’ve also seen the rise of clean-girl beauty — think dewy lips and fresh, glowing skin — but that’s starting to shift. The new trend, driven by TikTok, is called ‘velvet skin’ or ‘cloud skin.’ Instead of the traditional matte look, this trend embraces a soft satin finish using powder or foundation, with just a hint of sheen — light and natural, not heavy or cakey.

Cool-toned eyeshadows

Cool-toned eyeshadows have been trending for the past year or two, and they’re not going anywhere. We’re seeing plenty of greys, earthy browns, dark charcoals, and various shades of blue — anything in that cool color palette is here to stay.

Rise of the ‘subtle sparkle’ makeup

Sparkle is having its moment, but people are embracing it in a more subtle way. Think of a soft shimmer on the eyelid, blended up to the brow, or a creamy shadow with an iridescent finish spread lightly across the lid. The key is texture. That’s why the Danessa Myricks palette has become so popular — it offers a variety of textures, including foil-like formulas that add just the right amount of shine.

Creme foundations making its way in

Some of you might remember the old mini foundations with a sponge that you had to pat on. Creme foundations are a thinner, more modern version of those classic cushion foundations — and they’re incredibly convenient since liquids can get messy. These cream or balm foundations come in small containers that easily fit in a purse. Applied with a sponge, they’re quick, easy, and portable, offering less fuss than liquid foundations. The coverage is creamy but light to medium, giving you that natural, flawless look without the heaviness or cakey feel of some thicker formulas.

The colored lashes trend

At Prada’s fall show last year, along with other runway events, we saw bold looks featuring colored mascara and lashes. This trend is already making waves in fashion, and it’s only a matter of time before it becomes a mainstream makeup staple.

We’re witnessing a resurgence of colorful mascara in bright shades like blue, peach, and vibrant purple, along with the return of colored eyelashes. People are eager to embrace this trend because it offers a playful and easy way to incorporate strategic pops of color into their looks. Simply applying a bold color to your eyelashes adds a fun, creative touch without requiring much effort.

The return of grunge makeup

This Halloween season, grunge makeup is set to trend, and we’re already seeing hints of it with Dashe Beauty. We’re slowly moving away from the clean-girl aesthetic as people are seeking to spice up their makeup looks. Grunge makeup is making a comeback, standing out against the cool-toned eyeshadows that are still popular, while also nodding to the late ‘80s.

Grunge makeup captures a cool, edgy vibe reminiscent of ‘80s alternative music. The modern take includes smudged eyeliner, muted eyeshadows, minimal foundation, light contouring, bare lips, and unkempt brows, creating a look that pairs beautifully with natural-looking skin. Get more inspiration by visiting our website https://dashebeauty.com or follow up on our beauty blog. — Dashe Beauty Kuwait