KUWAIT: Zain announces a community partnership with the joint awareness campaign for the new school year 2024-2025. This initiative comes in collaboration with the Ministry of Interior, Ministry of Education, Ministry of Information, and Center for Government Communication. The campaign aims to instill national identity, promote the values of education, and raise students’ awareness of security and traffic safety across all grade levels.
The campaign represents a successful collaboration between public and private sector organizations, aimed at achieving shared community goals. This is especially evident in its focus on supporting education, a key driver of societal growth and prosperity, and a vital contributor to building Kuwait’s future. Zain is committed to aligning with national plans and initiatives to promote social development, recognizing the private sector’s crucial role in supporting public institutions to ensure sustainable growth across various essential sectors. This commitment is reflected in the numerous partnerships Zain has formed with public institutions over the years, which have led to many successful joint initiatives.
The campaign seeks to deliver a range of positive messages to students, including fostering national identity, expressing love and loyalty to Kuwait, respecting the national flag, promoting the importance of education, highlighting the role of teachers and valuing their efforts, encouraging discipline and adherence to laws, preparing students mentally for the school year, and enhancing security and traffic awareness to ensure student safety.
As part of this initiative, during the first week of the new school year, Zain visited several elementary, middle, and high schools across various governorates. The visits aimed to welcome students, distribute gifts and school supplies, and motivate them to approach the academic year with a positive mindset, aligned with the campaign’s core values. This campaign will run throughout the academic year, targeting not only students but also engaging parents and teachers to maximize its positive impact. It includes awareness seminars, distribution of educational materials, training programs, and the use of social media and other channels to amplify the campaign’s messages and values.
As a key partner, Zain will build on its previous initiatives, particularly those focused on child protection, children’s rights, and online safety, to add value to the campaign’s content. This aligns with Zain’s broader efforts to support and protect children. Zain firmly believes that children and youth are the foundation of society. To safeguard them in the digital age, the company has developed strategies to mitigate risks associated with technology, integrating this focus into its operations. As part of its commitment to meaningful connectivity, Zain continues to raise public awareness on critical issues such as online child safety.