KUWAIT: As India celebrated its 78th Independence Day, LuLu Hypermarket transformed into a tri-colored symphony of all-things-Indian during the week-long ‘India Utsav’ promotion. Held from August 14 – 20, the cultural and shopping extravaganza was a true celebration of the Indian spirit, showcasing the country’s diversity and its unique blend of tradition and innovation. The festivities kicked off with a grand inauguration ceremony on August 14 at the Al-Rai outlet, as Indian Ambassador to Kuwait Adarsh Swaika along with LuLu Kuwait’s top management, revealed the wonders of the fest amidst the melodies of a traditional Indian music band.

The ‘India Science Expo & Monuments Expo’ for students was a showstopper that displayed the creativity of young minds in exhibiting India’s inspiring scientific advancements and architectural marvels. Winners of the expo were rewarded with exciting prizes, while all participants took home consolation prizes. The ‘Future India’ wall was another thought-provoking display.

As customers ventured through the hypermarket, they discovered a treasure trove of exclusive offers and discounts on products, ranging from fragrant Indian spices, groceries, meat & fish, fruits and vegetables to health and beauty, households, and fashion. The ‘Indian Ethnic Fashion and Food – Couples Show’ was a visual feast, bringing out the elegance of Indian attire, and the diversity of its cuisines. Selfie enthusiasts were able to snap memories against vibrant backdrops of traditional monuments and displays, while cultural programs performed by Indian school students filled the air with music and dance that kept everyone entertained.

Enticing aromas wafted from special food stalls and free sampling counters, tempting taste buds with authentic Indian flavors. LuLu Hypermarket also unveiled an array of new Indian products, catering to the diverse preferences of its customers. LuLu Hypermarket’s ‘India Utsav’ celebration was a cultural spectacle that will be remembered and cherished by shoppers, a true celebration of India’s diversity, spirit and splendor.