KUWAIT: Zain recently hosted a heartwarming event to spread happiness at Bayt Abdullah Children’s Hospice, featuring the biggest stars from its beloved theatrical plays. The event brought joy to children and their families in collaboration with the Kuwait Association for the Care of Children in Hospitals (KACCH) and Bayt Abdullah Children’s Hospice (BACCH).

The event was joined by stars from Zain’s theatrical plays and Max marketing campaign, including Fatimah Al Saffi, Hamad Ashkanani, Laila Abdullah, Talal Sam and Bibi Al-Abdulmohsen. These stars created unforgettable memories for the children, bringing smiles and laughter to everyone. The event also featured a special corner displaying the stars’ costumes from Zain’s widely popular plays, offering wonderful opportunities for capturing memorable moments.

Throughout the event, fun activities like balloon, bubble, and science shows were held, bringing joy not only to the children but also to their parents, families, and friends. Attendees engaged in these activities with enthusiasm, and Zain also hosted arts and crafts sessions to empower the children to express their creative side.

Additionally, the company presented special gifts to the children, making the experience even more special. Zain’s participation in this event is part of its ongoing partnership with KACCH and BACCH, a collaboration that has resulted in numerous successful initiatives over the years. Through this partnership, Zain aims to demonstrate the private sector’s key role in supporting civil society organizations and creating a lasting positive impact in the community.

Founded in 1989 and registered as a non-profit, charitable organization by the Ministry of Social Affairs in 2003, the Kuwait Association for the Care of Children in Hospitals continues its mission to offer play programs and pediatric psychosocial services and emotional support for hospitalized children and their families in almost all government hospitals across Kuwait. As an extension of KACCH, Bayt Abdullah Children’s Hospice (BACCH) opened in 2012 as the first children’s hospice in the Middle East, giving children with life-limiting and life-threatening conditions in Kuwait the specialized care they need.

BACCH works to ensure the emphasis is placed on quality of life and the best day-to-day care possible, while providing children and their families with expert medical, clinical, psychosocial, emotional, and spiritual support. All services provided by KACCH & BACCH for children and their families are offered at no cost. Zain continues to work towards fostering a spirit of giving, sharing, bonding, and community by directly supporting programs and initiatives that serve humanitarian needs. The company puts its social responsibility as a top priority, embodying and reflecting the values of its brand: Zain, A Wonderful World.