KUWAIT: Careem Rides, the region’s choice for facilitating reliable, convenient and stress-free everyday commutes through the Careem Everything app, is excited to announce the official launch of the new “Luxe” car service in Kuwait. The new service will allow customers to book everyday reliable commutes in elegant premium vehicles, offering customers an experience that combines luxury with comfort and convenience. The newly introduced service available today in Kuwait, caters to customers who choose an elevated and luxurious everyday commuting experience, with top rated Captains and in premium new vehicles.

Commenting on the announcement, Antonio Al-Asmar, General Manager of Careem Rides in Kuwait, UAE, Jordan & Morocco said: “We are thrilled to launch Luxe in Kuwait, allowing customers to enjoy a truly elegant and premium experience during their everyday commutes. This new service is part of our commitment to continuously innovate and understand market needs to deliver locally tailored solutions, and is a great option for special occasions or simply if you prefer the finer things in life.”

He further added: “Customers in Kuwait can now book the Luxe service through the Careem app, with a push of a button and experience in ride comfort and luxury, while enjoying the same reliability and convenience they are used to from Careem Rides.”

In addition to the new Luxe car service, customers can choose from a number of commuting options that already exist from Careem Rides which include Taxi; the most cost-effective choice, enabling customers in Kuwait to book a regular taxi through the Careem app, Taxi Select; Offers rides in newer cars driven by top-rated taxi Captains, Comfort; An option that provides reliable and convenient rides with for everyday commutes, Comfort Plus; This option features mid-size SUVs, and is ideal for larger groups and families, shopping trips, and other occasions requiring extra space. Customers who book a ride through the Careem app, can also choose their preferred method of payment using cash or a secure credit card transaction through the app.

Careem’s ride-hailing business is one of the oldest in the region, was launched in Kuwait in 2017 and has since been transforming, improving, and setting new benchmarks for everyday reliable commutes. Since launching, Careem Rides has understood market needs and through continuous innovation brought a diverse portfolio of locally catered products for everyday reliable and convenient commuting needs for millions across the region.