KUWAIT: After establishing a new experience in the E-commerce sector, “Yiswa” Company announced its success in closing its investment round by raising $1.6 million, led by “Abyat Mega Store” and “Al-Dow Capital”.

"Yiswa” application is an idea created by Kuwaiti Entrepreneurs , and is based on the fact that the customer is the one who determines the price of the product he wants to buy at less than the market price.

The application, which is considered the first in the region, displays all products on the market, whether they are electronics, electrical tools, consumer products, etc., the prices of which decrease in the application every second.

Note that “Yiswa” is among the smartphone apps that have gained wide spread interest in the country despite launching 6 months ago. The app concept is around selling products offered at the same market price and then the price begins to decrease every second until the offered quantity runs out. Thus, the customer chooses the price at which he wishes to purchase the product.