KUWAIT: Burgan Bank concluded its strategic sponsorship of the Kuwait Equestrian Federation (KEF) Tour for the 2023/2024 season, continuing its dedicated efforts to help elevate the local sports scene. A highlight in the country’s sporting calendar, the Bank’s sponsorship comes for the third consecutive year, emphasizing its commitment to promoting the sports culture in Kuwait, as part of its comprehensive social responsibility program.
Commenting on the sponsorship, Mrs Kholoud Redha Al Feeli, Deputy General Manager - Marketing and Communication at Burgan Bank, said: "We are delighted to have been a part of this exciting tournament for yet another year. Equestrian sports are a significant part of Kuwait’s cultural heritage, and this sponsorship aligns perfectly with our goals of promoting sporting excellence and community engagement in Kuwait.”
Offering a memorable experience for both participants and spectators, the tour showcased the talent of 400 national equestrians. The tournament also featured a range of competitions, including show jumping, endurance riding, and dressage. Al Feeli further noted: "Burgan’s sponsorship is a testament to our dedication to the sporting community in Kuwait. We aim to enhance the quality and scale of tournaments, as well as, help in nurturing the talent of Kuwait’s athletes, providing them with a platform to excel.”
It is worth mentioning that Burgan Bank’s support for the KEF tour commenced in 2021. This continuous sponsorship and collaboration come as a significant part of the Bank’s extensive social responsibility initiatives, which is dedicated to fostering and strengthening the sports culture in Kuwait.