ShareKUWAIT: Ordable/ is an idea that was born out of a desire to assist a close friend in managing her business more effectively. It embarked on its journey with just one customer in 2019. Since then, it has rapidly expanded its reach, extending its services to encompass not only the Gulf region but also catering to a diverse array of regional customers. Witnessing the rapid growth and success of their friend’s venture inspired co-founders Salem Marafi and Mona Al-Baker to expand their assistance to others engaged in similar online businesses. Motivated by the impact they could make on entrepreneurs’ lives, they embarked on a mission to provide accessible tools and support to aspiring business owners.
From this initial act of kindness, ordable/ blossomed into a platform dedicated to empowering individuals to realize their entrepreneurial dreams and thrive in the digital marketplace. Kuwait Times spoke with ordable/’s co-founders, who explained the revolutionary solution they offer for entrepreneurs looking to thrive in the digital marketplace.
Kuwait Times: Can you provide an overview of ordable/’s platform and its key features for online businesses?
Marafi: Our story started with helping one friend manage her business, and it all grew from there. ordable/ is an affordable commerce platform backed by unmatched support that helps businesses launch, manage and scale with ease. ordable/’s products are fast, fit and reliable, backed by unmatched service and a dedicated support team.
Al-Baker: We work to inspire people and create possibilities for businesses everywhere. We offer four products and plenty of benefits: Online ordering, POS, B2B, QR menu and table ordering, and have a local dedicated customer support team.
KT: How does ordable/ differentiate itself from other e-commerce platforms?
Marafi: Ordable/ is an affordable commerce platform backed by unmatched support that helps you launch, manage and scale your business with ease. What sets us out from the market is our commitment to our customers’ success. We aim to be a catalyst for your growth, a source of optimism and a bridge to a prosperous future. We bring value to our customers through close relationships and putting their evolving needs at the core of our business. We focus on giving them a positive experience throughout their lifetime with ordable/.
Our products are always developed and enhanced towards customers’ needs and by them. We have a really good product that serves customers’ specific needs. We built it inwardly and that’s what sets us apart. We might not be looking to get all the solutions, to be the top technology; conversely, we look to be there for our customers, enable them towards success and build long-lasting relationships with them.
KT: What types of businesses typically benefit the most from using Ordable/?
Al-Baker: Entrepreneurs, small businesses and home businesses. Ordable/ works for anyone who has a product and wants to sell it online, it also works great for restaurants, flower shops, fashion stores, catering, bakeries, etc.
KT: How does ordable/ help businesses manage their online presence and streamline their operations?
Marafi: Ordable/ enables businesses to manage their business seamlessly. Our dashboard is designed to empower business owners to streamline their operations, adjust their online store to fit their brand and use marketing tools to ensure customer loyalty.
KT: What tools and resources does ordable/ offer to help businesses grow and scale their online operations effectively?
Al-Baker: Wherever there’s an order, there’s Ordable/. We help businesses take and manage orders — all types of orders — better than any other solution in the world. This includes online websites, applications, POS, B2B orders, table dine-in orders, call center orders, drive-in orders, pick-up orders — every order to the moon and back.
KT: Can you walk us through the process of registration and setting up an online store using ordable/?
Marafi: It’s a super simple 3-step process: 1) Fill in the form online or reach out to us. 2) A sales consultant will help you pick a package with the right features. 3) A success manager will help you set up and go live.
KT: How does ordable/ ensure security for both businesses and customers?
Marafi: Security is a broad and important topic. Our first line of defending customers and businesses is working with world-class providers end-to-end. Our infrastructure is protected by the world’s best network security provider Cloudflare. Merchant payment providers are also certified including upayments, hesabe, tap, myfatoorah, benefit, KNET and Mada. We have a second and third layer of security internally to protect infrastructure and we have data backup processes in place that allow us to retain data up to the minute.
KT: What level of customer support does ordable/ provide to its users?
Al-Baker: Ordable/ is obsessive about customer success — to that end, we ensure our support is local, accessible and available. We have sales managers to help prospects pick the right package for their goals, success managers to get customers to their first order and beyond, and live chat for the highest level of accessibility and support. People can visit our website https://www.itsordable.com to know more.
