KUWAIT: In a grand ceremony held last week, City Centre proudly unveiled its new name and a refreshed identity, that will now be known as “City Hypermarket.”

The announcement was made at the company’s headquarters in Manara Mall nestled in the bustling Industrial estate of Shuwaikh, and was attended by the Management, its valued partners and media.

The rebranding marks a significant milestone amidst a series of recent developments and expansion witnessed by the company. Notably, City Hypermarket celebrated its regional expansion with the inauguration of its first branch in the State of Qatar in December 2023. Additionally, the company has undertaken extensive renovations across all 12 stores distributed across Kuwait with a focus on enhancing the shopper experience, especially at its Salmiya branch, which is among the largest hypermarket store formats in the country, spanning an impressive area of 25,000 square meters. It also boasts an extensive inventory of over 120,000 products across a variety of departments.

Nasser Alghanim, Deputy CEO, expressed immense pride in this crucial step that would help elevate the shopping experience and ushering in a new era of continual innovation at City Hypermarket. He stressed the company’s commitment to ongoing expansion efforts, both within Kuwait and within the region, throughout the current year beginning with the opening of the newest branch of City Hypermarket in Al-Muhallab Mall, Hawally.

Founded in 1999, City Centre has emerged as a pioneer in the retail landscape and over a period of time, has earned a reputation for offering an unparalleled variety of products ranging from food to fashion to toys and electronics, supporting locally made products while offering exclusive items and brands from around the world namely – Waitrose and Partners, Organic Larder and more at unbeatable prices. City Hypermarket’s mission remains steadfast - value at heart, which is to empower shoppers to embrace a superior lifestyle at exceptional value.