KUWAIT: In support of everyone touched by breast cancer, and in line with its Corporate Social responsibility, the Australian College of Kuwait (ACK) launched the annual breast cancer awareness campaign. This year's campaign featured everything in pink to bring attention to the cause while focusing on the importance of early detection.
The college called for action through its various social media channels targeting community engagement towards the cause and reach maximum exposure. The engagement activities included weekly medical and motivational tips about the disease, fighters and cancer survivors, also, urged followers to spread the word within the community to optimize the mission.
In parallel, the college planned for staff and student's engagement by organizing various activities such as Pink Ribbon distribution, wallboard colored in pink placement dedicated and placed on campus as a space to ACK community for expressing their thoughts and share their encouragement notes for everyone affected by the breast cancer.
ACK believes in the importance of utilizing its resources to raise awareness regarding vital health issues that affect the community. Commenting on the college's efforts, May Al-Musallam, ACK Public Relations and Marketing, Senior Manager, said: "Breast cancer does not have a single story, yet it draws us all together, the breast cancer annual campaigns remain at the forefront of facilitating real progress against this disease. Together, and with the dedication of our community, we can help creating supreme awareness."