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$1million spent on chocolate daily

Muna Al Fuzai
Muna Al Fuzai

Nearly $1 million is spent on chocolate in Kuwait every day! This is what recent statistics on the state’s growing chocolate market have shown. I found this report published in the Kuwait Times recently very interesting. After all, who can say ‘no’ to a piece of chocolate, especially of famous brands. Sixty companies in Kuwait specialize in selling Swiss, Belgian, Italian and other kinds of chocolate.

Kuwaitis are known for their passion for chocolate and you can hardly enter a house or an office in the government or the private sector that is chocolate-free! I guess the high purchasing power of people and the selective taste of Kuwaitis makes this report not a complete surprise.

In 2015, chocolate worth KD 47 million was imported. Adding profits and the price of finished products, sales add up to more than KD 100 million, with a growth rate of 10 percent. Such figures show that even though Kuwait is a small market, it is very demanding. This figure is huge and says much about the consumers, their eating habits and possibly their perception of chocolate in their lives.

Kuwaitis’ taste and love for cocoa compels companies to provide the best, and those who do not will be forced to leave the market and lose customers. So, major companies in Kuwait are trying to provide the best and meet the demands of consumers. Some might think that chocolate is a luxury, but in Kuwait it is an essential staple like rice and sugar. Receptions and weddings sometimes involve lengthy talks about taste, flavor and uniqueness of this or that kind of chocolate.

This obsession is not free of danger, because some people have started to manufacture chocolates and sweets in their houses and sell them through social media. This is dangerous because it is not guaranteed that they may follow health standards in the manufacturing process. Moreover, the sellers are unlicensed too. Some cases of food poisoning have been reported, and things are getting out of control.

This love of chocolate can also lead to health problems and obesity. Although some argue that dark chocolate is the best, consuming large amounts of any kind of chocolate is dangerous. We need awareness campaigns to warn people from eating too much chocolate, especially children and teenagers.

By Muna Al-Fuzai
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